Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective

Hadija Mawaddah; Bambang Dwi  Prasetyo; Ananda Sabil  Hussein

doi:10.37899/journal-la-sociale.v5i2.1066

Hadija Mawaddah Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya, Malang
Bambang Dwi Prasetyo Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya, Malang
Ananda Sabil Hussein Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya, Malang

DOI: https://doi.org/10.37899/journal-la-sociale.v5i2.1066

Keywords: Raja Ampat Geopark, Sustainable Tourism, Branding Activities, Pentahelix Model, Collaboration Theory

Abstract

The creation of parks as a significant endeavor to enhance the worth of tourism sites has emerged as a prominent phenomenon that garners global attention. The Raja Ampat Geopark has initiated branding efforts to position itself as an exceptionally distinctive tourism attraction in Indonesia. Collaboration amongst stakeholders is essential and cannot be disregarded. This research seeks to ascertain the branding activities involved in establishing the Raja Ampat Geopark, as well as the specific roles played by each partner, utilizing the Penta helix model and collaboration theory. The constructivist paradigm is employed to comprehend the process of knowledge generation inside the Penta helix model. The research findings indicate that successful geopark branding relies on a strong partnership between the government, universities, the tourism industry, local communities, and digital media. Integrating promotion with the preservation of nature and culture in a branding plan effectively enhances awareness and fosters a favorable perception of the Raja Ampat Geopark in a sustainable manner. While the Raja Ampat Geopark has experienced a notable increase in tourism, there are difficulties in effectively managing the balance between this growth and the preservation of the environment, which is crucial for ensuring a sustainable future. This study enhances the progress of geopark development and sustainable tourism by emphasizing the significant role of collaboration and branding based on the Penta helix model. Additional study is required to offer efficient recommendations for the establishment of parks in the future.

References

Andradi-Brown, D. A., Beer, A. J. E., Colin, L., Hastuti, Head, C. E. I., Hidayat, N. I., Lindfield, S. J., Mitchell, C. R., Pada, D. N., Piesinger, N. M., Purwanto, & Ahmadia, G. N. (2021). Highly diverse mesophotic reef fish communities in Raja Ampat, West Papua. Coral Reefs, 40(1). https://doi.org/10.1007/s00338-020-02020-7

Ansell, C., & Gash, A. (2008). Collaborative governance in theory and practice. Journal of Public Administration Research and Theory, 18(4). https://doi.org/10.1093/jopart/mum032

Ariani, A. Y. (2019). Strategi Pengembangan Pariwisata Berdasarkan Preferensi Masyarakat Asli: Studi Kasus Di Raja Ampat. Journal Masyarakat Dan Budaya, 3(21).

Atmodjo, E., Lamers, M., & Mol, A. P. J. (2020). Governing Dynamics in Marine Conservation Tourism in Raja Ampat, Indonesia. Tourism Planning and Development, 17(6). https://doi.org/10.1080/21568316.2019.1686652

Bakti, I., Sumartias, S., Damayanti, T., & Nugraha, A. R. (2018). Pengembangan model komunikasi pariwisata berbasis kearifan lokal di kawasan geopark Pangandaran. Jurnal Kajian Komunikasi, 6(2), 217–230.

Chamidah, N., Guntoro, B., & Sulastri, E. (2020). Marketing communication and synergy of pentahelix strategy on satisfaction and sustainable tourism. Journal of Asian Finance, Economics and Business, 7(3), 177–190. https://doi.org/10.13106/jafeb.2020.vol7.no3.177

Du, Y., & Girault, Y. (2018). A genealogy of UNESCO global geopark: emergence and evolution. International Journal of Geoheritage and Parks, 6(2), 1–17.

Geopark Raja Ampat. (2022). Zamrud Karst Khatulistiwa.

Hakim, L., Rahardi, B., Guntoro, D. A., & Mukhoyyaroh, N. I. (2022). Coffee Landscape of Banyuwangi Geopark: Ecology, Conservation, and Sustainable Tourism Development. Journal of Tropical Life Science, 12(1). https://doi.org/10.11594/jtls.12.01.11

Hapsara, O., & Ahmadi, A. (2022). Analisis Keputusan Berkunjung Melalui Minat Berkunjung: Citra Destinasi Dan Aksesibilitas Pada Geopark Merangin Jambi. Jurnal Manajemen Terapan Dan Keuangan, 11(01). https://doi.org/10.22437/jmk.v11i01.14802

Hasa, M. F., Soekarta, R., Alam, T. H. I., Rawi, R. D. P., Setyawan, M. R., & Kayatun, S. N. (2022). Pemanfaatan Sosial Media Sebagai Wadah Promosi Wisata Kebun Buah Naga Di Raja Ampat. Jurnal Pengabdian Dharma Laksana, 4(2). https://doi.org/10.32493/j.pdl.v4i2.18246

Hutabarat, L. F., & Pratiwi, N. I. (2022). Pengembangan Pariwisata Natuna Menuju Unesco Global Geopark. Jurnal Ilmiah Dinamika Sosial, 6(1). https://doi.org/10.38043/jids.v6i1.3388

Ibrahim, M. S. N., Abdul-Halim, S., Ishak, M. Y., & Hassan, S. (2021). The local community awareness on Langkawi UNESCO Global Geopark status: Case of Kampung Padang Puteh, Langkawi, Malaysia. International Journal of Geoheritage and Parks, 9(2). https://doi.org/10.1016/j.ijgeop.2021.02.009

Kasikoen, K. M. (2022). Pengaruh Kegiatan Pariwisata Terhadap Pengembangan Wilayah Studi Kasus Kabupaten Raja Ampat. KENDALI: Economics and Social Humanities, 1(2), 109-115. https://doi.org/10.58738/kendali.v1i2.89

Kriyantono, R. (2020). Teknik Praktis Riset Komunikasi Kuantitatif dan Kualitatif (Edisi ke d). Kencana Prenanda Group.

Lai-Kwon, J., Khoo, C., Lo, S., Milne, D., Mohamed, M., Raleigh, J., Smith, K., Lisy, K., Sandhu, S., & Jefford, M. (2019). The survivorship experience for patients with metastatic melanoma on immune checkpoint and BRAF-MEK inhibitors. Journal of Cancer Survivorship, 13, 503–511.

Latuny, R., Supriyono, E., Listyarini, S., Hasanah, N., & Subandiyono, S. (2022). Strategi Pengembangan Budidaya Laut Di Kabupaten Raja Ampat Mariculture Development Strategy in Raja Ampat Regen. Sains Akuakultur Tropis, 6(2). https://doi.org/10.14710/sat.v6i2.13946

Lee, J. W., & Syah, A. M. (2018). Economic and environmental impacts of mass tourism on regional tourism destinations in Indonesia. Journal of Asian Finance, Economics and Business, 5(3), 31–41.

Lestari, F., & Indrayati, I. (2022). Pengembangan Kelembagaan dan Pembiayaan Geopark di Indonesia: Tantangan dan Strategi. Journal of Regional and Rural Development Planning, 6(2). https://doi.org/10.29244/jp2wd.2022.6.2.102-122

Mastika, I. K., Harsono, S. S., Khristianto, W., Oktawirani, P., & Hutama, P. S. (2023). Creative strategies of local resources in managing tourism in the Ijen Geopark Bondowoso, East Java, Indonesia. International Journal of Geoheritage and Parks, 11(1). https://doi.org/10.1016/j.ijgeop.2023.01.002

Miles, M., & Huberman, A. (2014). Miles and Huberman. In Qualitative Data Analysis: An expanded sourcebook.

Mohd Yusof, M. F., Ismail, H. N., & Ahmad, G. (2019). Branding Langkawi Island As A Geopark Destination. International Journal of Built Environment and Sustainability, 6(1–2), 7–14. https://doi.org/10.11113/ijbes.v6.n1-2.377

Moleong, L. J. (2018). Metode Penelitian Kuallitatif. PT Remaja Rosdakarya.

Rasyid, R., Karmila, M., & Kesaulya, H. M. (2022). Pengembangan Pariwisata Berbasis Edueco Tourism Di Kabupaten Raja Ampat, Papua Barat. Jurnal Kajian Ruang, 2(2). https://doi.org/10.30659/jkr.v2i2.27308

Rodrigues, J., Neto de Carvalho, C., Ramos, M., Ramos, R., Vinagre, A., & Vinagre, H. (2021). Geoproducts – Innovative development strategies in UNESCO Geoparks: Concept, implementation methodology, and case studies from Naturtejo Global Geopark, Portugal. International Journal of Geoheritage and Parks, 9(1), 108–128. https://doi.org/10.1016/j.ijgeop.2020.12.003

Schrader, J., Parsch, C., Moeljono, S., Kalor, J. D., Hofmann, T., Weinrich, C., Mühlberger, F., Stinn, C., Mühlenberg, M., & Sattler, C. (2020). An annotated bird checklist for gam island, Raja Ampat, including field notes on species monitoring and conservation. Forest and Society, 4(2). https://doi.org/10.24259/fs.v4i2.8664

Septiana, A. R., Samodra, H., & Lamatenggo, Y. N. (2023). Geopark as a Participatory Collaborative Management Concept to Manage the Raja Ampat Archipelago. IOP Conference Series: Earth and Environmental Science, 1163(1). https://doi.org/10.1088/1755-1315/1163/1/012021

Sugandini, D., Effendi, M. I., Aribowo, A. S., & Utami, Y. S. (2018). Marketing strategy on community-based tourism in the Special Region of Yogyakarta. Journal of Environmental Management and Tourism, 9(4), 733–743.

Sutrisno, W. (2017). Analisis supply bagi standar manajemen pengembangan di kawasan ekowisata Raja Ampat. JABE (Journal of Applied Business and Economic), 1(4), 241-255.

Tiago, F., Correia, P., Briciu, V.-A., & Borges-Tiago, T. (2021). Geotourism Destinations Online Branding Co-Creation. Sustainability, 13(16), 8874. https://doi.org/10.3390/su13168874

Van Geert, F. (2019). The uses and challenges of the geopark label as a place branding tool. The case of the Geopark of the Tremp Basin-Montsec (Catalonia-Spain). International Journal of Geoheritage and Parks, 7(2), 72–84. https://doi.org/10.1016/j.ijgeop.2019.03.005

Yuliawati, A. K., Pribadi, K. N., & Hadian, M. S. D. (2016, August). Geotourism resources as part of sustainable development in Geopark Indonesia. In 2016 Global Conference on Business, Management and Entrepreneurship (pp. 962-965). Atlantis Press.