Journal La Sociale

Analysis of Sustainable Ecotourism Development: Case Study

I Kadek Ari Darmawan, I Ketut Widnyana, Wayan Maba, Nyoman Utari Vipriyanti — Fri, 01 May 2026 15:58:55 +0700

Sustainable ecotourism development is an important strategy in regional development that integrates economic, social, and environmental aspects. Teba Majalangu, located in Kesiman Kertalangu Village, East Denpasar District, which means “a place to learn about nature,” has great potential to be developed as a sustainable ecotourism destination. This study aims to analyze the development of ecotourism in Teba Majalangu by identifying its potential, challenges, and appropriate development strategies. The research method employs both qualitative and quantitative approaches using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Data were obtained through field observations, interviews with village officials, tourism managers, and local communities, as well as documentation studies. The results show that Teba Majalangu possesses strengths such as unique natural landscapes, local cultural values, and community support, but still faces weaknesses such as limited infrastructure, lack of promotion, and low human resource capacity. Development opportunities are supported by the growing awareness of ecotourism among tourists, government support, and potential collaboration with various stakeholders, while threats include competition from other tourist destinations, environmental degradation, and climate change. Recommended strategies include optimizing natural and cultural potential, improving infrastructure and human resource capacity, strengthening promotion, and innovating sustainable tourism products. Through a holistic approach involving communities, government, and related stakeholders, the development of Teba Majalangu ecotourism is expected to improve local welfare while preserving the environment and culture.

The Impact of Supportive Leadership, Gender Equity Policies, and Workplace Diversity on Women’s Career Growth

Thu, 07 May 2026 13:37:01 +0700

This study aims to examine the impact of supportive leadership, gender equity policies, and workplace diversity on women’s career growth at Hotel Tugu Bali. The research employed a quantitative approach using a survey method, with data collected from female employees through structured questionnaires. The data were analyzed using multiple linear regression analysis supported by validity tests, reliability tests, and hypothesis testing. The results show that supportive leadership has a significant positive effect on women’s career growth, indicating that leadership practices that provide support, attention, and development opportunities encourage women to grow in their careers. Gender equity policies also have a significant positive effect, suggesting that fair promotion opportunities and equal access to training contribute to women’s career advancement. In addition, workplace diversity significantly influences women’s career growth, demonstrating that an inclusive work environment enables women to feel accepted and more confident in developing their potential. Simultaneously, supportive leadership, gender equity policies, and workplace diversity have a significant combined effect on women’s career growth, indicating that career development for women is shaped by the interaction of leadership support, equitable organizational policies, and a diverse work environment. These findings highlight the importance of creating supportive leadership practices, implementing fair gender equity policies, and fostering workplace diversity to enhance women’s career growth within the hospitality industry.

Social Media Visual Marketing Strategy for MSMEs Based on Manager Skills Analysis

Puteri Salsabila, Faja Ciptandi, Lira Anindita Utami — Wed, 13 May 2026 13:27:00 +0700

Despite the advantages offered by digital platforms, fashion MSMEs in the southern part of Bengkulu are still struggling with the adoption of social media for visual marketing, creating a new demand for their businesses.The use of social media for visual marketing is still a challenge for fashion MSMEs in South Bengkulu, even though digital platforms offer a great opportunity for expanding market reach and improving customer engagement. The issue is not the availability of social media platforms, but rather limited visual, technical and strategic skills of the managers of MSME in creating and managing good digital content. The purpose of this study is to find the visual marketing competence level of the managers of fashion MSMEs and to create an effective stage by stage approach that is appropriate to their current competence and business environment. The data collection was carried out using a qualitative approach with the social media observation method, in-depth interviews with MSME managers and consumers in Pasar Manna District, amounting to 74 MSME and 8 consumers, and literature study. The results indicated that majority of MSME managers are at Level 1, which involves basic use of social media, less quality of product photos, lack of information about the business and its products, infrequent posting, poor quality of captions, and inadequate customer interaction. Consumer interviews suggest that clear product pictures, full information, and a responsive communication have a significant impact on the level of consumer trust and purchase interest, whereas manager interviews highlight issues such as limited knowledge, time, cost and mentoring availability.

Analysis of Recreational Sports on Intrinsic Motivation to Write a Thesis in Final Semester Sports Science Students

Amirul Rosyid, Sahri Sahri — Mon, 25 May 2026 08:56:11 +0700

This study aims to examine the relationship between recreational exercise and intrinsic motivation in final year students of the Sport Science Study Program, Semarang State University, class of 2022, in completing their theses. Using a quantitative correlational approach with a descriptive design, a sample of 23 students was drawn through purposive sampling, and data were collected via the IPAQ short form questionnaire for physical activity and the IMI for intrinsic motivation. Analysis included normality, linearity, and Spearman correlation tests using SPSS 26. The results showed a "high" level of physical activity (average 1637,348 MET-minutes/week), "fair" intrinsic motivation (average 5.67/7), an abnormal distribution of physical activity (sig. <0.05), normal motivation (sig. >0.05), a linear pattern (sig. 0.509>0.05), but no significant correlation (sig. 0.874>0.05). In conclusion, the frequency of recreational exercise was not significantly related to increased intrinsic motivation for the thesis, likely due to the homogeneity of the sample. The frequency of recreational exercise was not significantly related to increased intrinsic motivation for the thesis, possibly due to the homogeneity of the sample.

English Teachers’ Instructional Communication in Implementing Finnish-Based Innovative Learning: A Case Study

Alma Ferbyana, Deddy Mulyana, Hadi Suprapto — Sat, 30 May 2026 20:07:20 +0700

Instructional communication plays a central role in shaping meaningful learning experiences, particularly within student-centered and dialogical educational paradigms. This study aims to explore the forms and implementation of instructional communication in English learning based on the Finnish educational approach at Mutiara Insani Junior High School, Purwakarta. Employing a qualitative case study design, the research focuses on English teachers and eighth-grade students as the main subjects. Data were collected through classroom observations, in-depth semi-structured interviews, and document analysis, and analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing with triangulation to ensure credibility. The findings reveal that instructional communication in English learning is implemented in multimodal and contextual forms, including verbal-bilingual communication, nonverbal communication, media-supported communication, hands-on activities, collaborative interaction, and affective communication. Teachers position themselves as facilitators who encourage dialogue, provide constructive feedback, and create a psychologically safe learning environment. The integration of Finnish-based learning principles emphasizes student-centeredness, joyful learning, contextual relevance, and minimal exam orientation. Supporting factors include positive teacher–student relationships, flexible teaching strategies, and the use of varied media, while inhibiting factors involve differences in student proficiency, emotional readiness, time limitations, and vocabulary constraints.

Between Regulation and Reality: An Analysis of Land Fixed Asset Safeguarding by the Regional Financial and Asset Agency

Salwa Zahara Oktavia, Herjianto Bekti, Mas Halimah — Sun, 07 Jun 2026 17:58:54 +0700

Land as a fixed asset of local government carries extraordinary strategic value not merely as material wealth, but equally as an instrument of development and a source of Regional Own Revenue (PAD). Yet in practice, land asset management across many Indonesian regencies and municipalities remains far from ideal. This study examines the safeguarding of land fixed assets implemented by the Regional Financial and Asset Agency (BKAD) of Bandung Regency one of West Java's regions with the highest recorded land asset value. Employing a qualitative descriptive approach through in-depth interviews, field observation, and documentary analysis, the study reveals that the implementation of three asset safeguarding dimensions administrative, physical, and legal as formulated by Suwanda (2013) continues to face serious structural challenges. Of 2,350 registered land parcels, only 483 had been certified as of July 2023, while the full-year certification output for 2022 amounted to a mere 37 parcels. The novelty of this study lies in the identification of three interconnected root causes: inter-agency (SKPD) data disconnection, a deficit in field supervisory human resources, and an accumulation of unresolved historical land ownership problems. Together, these three factors form a vicious cycle that systematically undermines the effectiveness of land asset safeguarding. The study recommends an Integrated Land Asset Security Model (ILASM) built on three pillars: data governance reform, institutional capacity strengthening, and a risk-prioritised land certification acceleration programme.

Military Professionalism in Democratic Systems: A Comparative Study

Ramadhan Arifal, Yusa Djuyandi — Sun, 07 Jun 2026 18:13:57 +0700

This study analyzes military professionalism in democratic political systems through a comparative examination of Indonesia and Japan. It focuses on how military institutions in both countries implement key principles of professionalism, including political neutrality, civilian control, and the restriction of military involvement in politics. The research employs a qualitative comparative approach using a most-different systems design to capture variations across distinct historical and institutional settings. Data are collected through a literature review and in-depth interviews with a defense official and an academic expert, and are analyzed using thematic coding based on the selected indicators. The findings reveal that Japan demonstrates a more consolidated form of military professionalism, characterized by a clear institutional separation between military and political spheres, consistent civilian supremacy, and strong internalization of neutrality norms. In contrast, Indonesia has established formal democratic mechanisms to ensure civilian control but continues to face practical challenges due to the extensive involvement of the military in domestic affairs. This condition reflects a hybrid model of military professionalism, where formal subordination to civilian authority coexists with flexible roles beyond core defense functions. The study concludes that military professionalism is shaped not only by institutional design but also by historical legacies, state capacity, and the degree of normative internalization, which collectively influence the quality of civil-military relations in democratic systems.

Mappacci Film Marketing Communication Strategy in Penetrating the National Film Industry

Sunarti Sunarti, Yusmanizar Yusmanizar, Muhammad Yusuf Ar — Wed, 10 Jun 2026 14:20:11 +0700

This study aims to examine and analyze the marketing communication strategies of the film Mappacci, as well as to identify the supporting and inhibiting factors in its distribution process toward entering the national film industry. The research was conducted at PT 786 Production and Timur Picture. Data were collected through observation, interviews, and documentation studies, then analyzed to provide a comprehensive picture of the film’s marketing strategy. The study discusses how the film Mappacci managed to penetrate the national film industry despite the challenges faced by local films in competing with dominant national and international productions. The findings reveal that Mappacci implemented an Integrated Marketing Communication (IMC) approach by combining both online and offline communication channels. However, not all elements of the marketing mix (7P) were optimally utilized. Supporting factors for its success include the strength of local cultural narratives and strong community engagement, while inhibiting factors involve limited distribution networks, restricted market access, and constrained promotional capacity. This study concludes that the success of Mappacci cannot be separated from the implementation of an integrated marketing communication strategy. Nevertheless, further optimization of all marketing mix elements is required to achieve more sustainable competitiveness in the national film industry.

The Impact of Business Synergy and Digital Orientation on University Performance

Bima Septian Hafidzayanto, Siti Chamidah, Yusup Arif — Wed, 10 Jun 2026 15:31:59 +0700

This study aims to analyze the influence of business synergy and digital orientation on university performance. Ninety respondents from various universities were selected using purposive sampling. Data were analyzed using Smart PLS software to test the structural model and relationships between variables. The results indicate that business synergy significantly influences university performance, while digital orientation does not. These findings highlight that improving university performance in the digital era depends on the institution's ability to develop digital capabilities and implement them effectively in a structured manner. The main limitations of this study lie in the relatively small sample size and the use of cross-sectional data. Future research is recommended to expand the sample size and employ a longitudinal approach to obtain more comprehensive results.

The Influence of the Management of Navigation Aids and Employee Performance on Maritime Safety

St. Syamsidar, A. Nur Insan, Mujahid Yunus — Thu, 11 Jun 2026 13:55:47 +0700

Maritime safety is a fundamental element in supporting secure, efficient, and sustainable sea transportation, particularly in strategic maritime regions such as Makassar. This study aims to analyze the effect of SBNP (Sarana Bantu Navigasi Pelayaran) management and employee performance on maritime safety at the District of Navigation Type A Class I Makassar. The research adopts a quantitative approach using survey data collected from 100 respondents, with instruments measured through a Likert scale. Data analysis was conducted using validity tests, reliability tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²). The results of the validity and reliability tests confirm that all research instruments are valid and reliable, indicating strong internal consistency. The partial regression analysis reveals that SBNP management does not have a statistically significant effect on maritime safety, suggesting that the mere availability and procedural management of navigational aids are insufficient to directly enhance safety outcomes. In contrast, employee performance shows a positive and highly significant influence on maritime safety, highlighting the critical role of human resources in ensuring the effective operation, maintenance, and responsiveness of navigational systems. Simultaneously, the F-test results indicate that SBNP management and employee performance together have a significant effect on maritime safety. Furthermore, the coefficient of determination demonstrates that 94.2% of the variation in maritime safety can be explained by the combined influence of SBNP management and employee performance, while the remaining 5.8% is affected by other factors outside the model.