Journal La Sociale

Analysis of Sustainable Ecotourism Development: Case Study

I Kadek Ari Darmawan — 2026-05-01

Sustainable ecotourism development is an important strategy in regional development that integrates economic, social, and environmental aspects. Teba Majalangu, located in Kesiman Kertalangu Village, East Denpasar District, which means “a place to learn about nature,” has great potential to be developed as a sustainable ecotourism destination. This study aims to analyze the development of ecotourism in Teba Majalangu by identifying its potential, challenges, and appropriate development strategies. The research method employs both qualitative and quantitative approaches using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Data were obtained through field observations, interviews with village officials, tourism managers, and local communities, as well as documentation studies. The results show that Teba Majalangu possesses strengths such as unique natural landscapes, local cultural values, and community support, but still faces weaknesses such as limited infrastructure, lack of promotion, and low human resource capacity. Development opportunities are supported by the growing awareness of ecotourism among tourists, government support, and potential collaboration with various stakeholders, while threats include competition from other tourist destinations, environmental degradation, and climate change. Recommended strategies include optimizing natural and cultural potential, improving infrastructure and human resource capacity, strengthening promotion, and innovating sustainable tourism products. Through a holistic approach involving communities, government, and related stakeholders, the development of Teba Majalangu ecotourism is expected to improve local welfare while preserving the environment and culture.

The Impact of Supportive Leadership, Gender Equity Policies, and Workplace Diversity on Women’s Career Growth

Ida Ayu Putu Anandita Marina — 2026-05-07

This study aims to examine the impact of supportive leadership, gender equity policies, and workplace diversity on women’s career growth at Hotel Tugu Bali. The research employed a quantitative approach using a survey method, with data collected from female employees through structured questionnaires. The data were analyzed using multiple linear regression analysis supported by validity tests, reliability tests, and hypothesis testing. The results show that supportive leadership has a significant positive effect on women’s career growth, indicating that leadership practices that provide support, attention, and development opportunities encourage women to grow in their careers. Gender equity policies also have a significant positive effect, suggesting that fair promotion opportunities and equal access to training contribute to women’s career advancement. In addition, workplace diversity significantly influences women’s career growth, demonstrating that an inclusive work environment enables women to feel accepted and more confident in developing their potential. Simultaneously, supportive leadership, gender equity policies, and workplace diversity have a significant combined effect on women’s career growth, indicating that career development for women is shaped by the interaction of leadership support, equitable organizational policies, and a diverse work environment. These findings highlight the importance of creating supportive leadership practices, implementing fair gender equity policies, and fostering workplace diversity to enhance women’s career growth within the hospitality industry.

Social Media Visual Marketing Strategy for MSMEs Based on Manager Skills Analysis

Puteri Salsabila — 2026-05-13

Despite the advantages offered by digital platforms, fashion MSMEs in the southern part of Bengkulu are still struggling with the adoption of social media for visual marketing, creating a new demand for their businesses.The use of social media for visual marketing is still a challenge for fashion MSMEs in South Bengkulu, even though digital platforms offer a great opportunity for expanding market reach and improving customer engagement. The issue is not the availability of social media platforms, but rather limited visual, technical and strategic skills of the managers of MSME in creating and managing good digital content. The purpose of this study is to find the visual marketing competence level of the managers of fashion MSMEs and to create an effective stage by stage approach that is appropriate to their current competence and business environment. The data collection was carried out using a qualitative approach with the social media observation method, in-depth interviews with MSME managers and consumers in Pasar Manna District, amounting to 74 MSME and 8 consumers, and literature study. The results indicated that majority of MSME managers are at Level 1, which involves basic use of social media, less quality of product photos, lack of information about the business and its products, infrequent posting, poor quality of captions, and inadequate customer interaction. Consumer interviews suggest that clear product pictures, full information, and a responsive communication have a significant impact on the level of consumer trust and purchase interest, whereas manager interviews highlight issues such as limited knowledge, time, cost and mentoring availability.