Strategy in Promotion E-Tourism Base: Study on Bantaeng Regional Government

Hermawati  Amiruddin

doi:10.37899/journallabisecoman.v1i1.22

Hermawati Amiruddin University of Muhammadiyah Makassar, Indonesia

DOI: https://doi.org/10.37899/journallabisecoman.v1i1.22

Keywords: Strategy, Government, E-Tourism

Abstract

This study aims to determine the strategy of local government in promotion based on E-Tourism in Bantaeng Regency and also to find out what factors influence the local government in the formulation of E-Tourism-based promotion strategy in Bantaeng Regency. This type of research is descriptive qualitative with the type of phenomenological research. Data is collected from interviews, then analyzed based on indicators of Human Resources, Facilities and Infrastructure, and Funding. Data collection techniques carried out by observation (observation), interviews (interviews), and documentation. The results of this study indicate that the Bantaeng Regency government's strategy in implementing E-Tourism is maximized by creating a Team filled with human resources who have a special capacity or ability in IT mastery. Specifically, for the concept of E-Tourism, limiting physical funding, but for technical expertise, technical financing such as photographers and graphic design experts is required. Supporting factors for E-Tourism based promotion in Bantaeng Regency are the apparatus commitment to promoting Bantaeng tourism and collaboration with various parties.

References

Buhalis, D., & Amaranggana, A. (2013). Smart tourism destinations. In Information and communication technologies in tourism 2014 (pp. 553-564). Springer, Cham.

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism management, 29(4), 609-623.

Darmawati, D., Fatmawati, F., & Nurmaeta, S. (2012). Pengelolaan Obyek Wisata Danau Mawang Di Kelurahan Romang Lompoa Kecamatan Bontomarannu Kabupaten Gowa. Otoritas: Jurnal Ilmu Pemerintahan, 2(2).

Farida, I. S. M. (2007). Ilmu Perundang-Undangan 1. Cetakan IX. Yogyakarta: Kanisius.

Jackson, J. (2006). Developing regional tourism in China: The potential for activating business clusters in a socialist market economy. Tourism Management, 27(4), 695-706.

Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge.

Ritchie, J. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. Cabi.

Sebastia, L., Garcia, I., Onaindia, E., & Guzman, C. (2009). e-Tourism: a tourist recommendation and planning application. International Journal on Artificial Intelligence Tools, 18(05), 717-738.

Stern, J., & Holder, S. (1999). Regulatory governance: criteria for assessing the performance of regulatory systems: An application to infrastructure industries in the developing countries of Asia. Utilities Policy, 8(1), 33-50.