https://newinera.com/index.php/JournalLaBisecoman <p>International <strong>Journal La Bisecoman </strong>ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.</p> en-US dinh@newinera.com (Dinh Tran Ngoc Huy) m.hasibnp@gmail.com (Mujib Hasib) Tue, 07 Apr 2026 11:05:01 +0700 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 https://newinera.com/index.php/JournalLaBisecoman/article/view/3134 <p>This study examines the utilization of social capital by members of the MSME group “H2 Rifal” in supporting their business performance. Two types of social capital serve as resources that enhance business performance. Bonding social capital refers to internal relationships or networks of family and relatives, which were utilized during the initial phase of business establishment. Meanwhile, bridging social capital refers to external relationships with various parties, which were utilized by H2 Rifal members during the business development stage. External relations with cooperatives, government institutions, and reseller agents have had positive impacts, providing various resources such as economic support, information, and educational assistance needed by group members.</p> <p>The research employs a descriptive qualitative method with six informants: (a) three group members who are business founders committed to running small enterprises in the pastry and cake production sector; (b) one reseller agent; (c) one staff member from the Social Affairs Office of North Gorontalo Regency; and (d) one staff member from the Cooperative and Trade Office of Gorontalo Province.</p> <p>The main contribution of this study is to emphasize the importance of social capital in the discourse on MSME empowerment. Business capital is not solely about financial capital but also includes non-economic capital. The argument concerning bonding and bridging social capital highlights that both are equally important as economic capital. Through the effective utilization of social capital, the H2 Rifal business group has demonstrated strong business performance, growth, independence, and sustained success over the past 20 years.</p> Salma Rivani Luawo Copyright (c) 2026 Journal La Bisecoman https://creativecommons.org/licenses/by-sa/4.0/ https://newinera.com/index.php/JournalLaBisecoman/article/view/3134 Tue, 07 Apr 2026 11:03:21 +0700