Journal La Bisecoman

The Role of Economic Value in Mediating the Influence of Price Perception on Students’ Decisions to Use Maxim Bike Services

Sugianto Sugianto — 2026-06-04

This study analyzes the role of economic value in mediating the influence of price perception on students’ decisions to use Maxim Bike services at STIE Indonesia Makassar. A quantitative approach with a descriptive verificative design was employed. The study involved 50 active students who had used Maxim Bike services. Data were collected through a questionnaire using a 1 to 5 Likert scale and analyzed using Structural Equation Modeling with AMOS 24. The findings show that all indicators were valid, with loading factor values above 0.70. Reliability testing also confirmed that all variables were reliable, with Cronbach’s Alpha values ranging from 0.86 to 0.88 and Composite Reliability values ranging from 0.88 to 0.90. Descriptive analysis indicated that price perception, economic value, and service use decision were relatively high, with mean values above 3.4. The mediation test revealed that economic value partially mediated the relationship between price perception and service use decision, with an indirect effect of 0.49, CR of 6.13, and p < 0.001. The model also met the goodness of fit criteria, with Chi-square/df = 1.95, CFI = 0.96, TLI = 0.95, RMSEA = 0.055, and SRMR = 0.048.These findings indicate that economic value plays an important mediating role in strengthening the effect of price perception on students’ decisions to use Maxim Bike services. Therefore, Maxim Bike management should maintain competitive pricing while improving perceived service value.

Anti-Influencer & Peer-To-Peer Marketing: The Shift in Consumer Trust 2026.

Harimurti Wulandjani — 2026-06-05

This study aims to analyze the effect of anti-influencer and peer-to-peer marketing on purchase intention, with consumer trust as a mediating variable. The phenomenon of increasing consumer skepticism toward influencers, along with the growing reliance on peer-to-peer recommendations, serves as a critical foundation for understanding the shift in trust within digital marketing. This research employs a quantitative approach using a survey method. The population consists of students from the Faculty of Economics and Business, Pancasila University, with a sample of 144 respondents selected through purposive sampling. Data were collected a questionnaire using a Likert scale, and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that anti-influencer has a negative effect on consumer trust and purchase intention, while peer-to-peer marketing has a positive effect on both consumer trust and purchase intention. Furthermore, consumer trust is proven to have a positive effect on purchase intention and acts as a mediating variable in the relationship between peer-to-peer marketing and purchase intention. These findings suggest a shift in consumer trust from influencers toward peer recommendations, which are perceived as more authentic and trustworthy. This study implies that digital marketing strategies should emphasize transparency, authenticity, and the utilization of peer-to-peer communication to enhance trust and marketing effectiveness.

Young Generation's Perceptions of the Farming Profession in Agricultural Regeneration: A Qualitative Case Study

Moch Yusoef Agung Ashar — 2026-06-05

Farmer regeneration represents a strategic challenge to Indonesia’s food security, including in Polewali Mandar Regency, due to the declining interest of young generations in agricultural professions. This study aims to examine the perceptions of educated youth toward the farming profession and the factors influencing these perceptions. A qualitative approach with a case study design was employed at the Muhammadiyah Institute of Technology and Business of Polewali Mandar. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model. The findings reveal a dualistic transition of perceptions: farming is regarded as a strategic profession with significant social value, yet it remains stigmatized as a low-prestige occupation. These perceptions are shaped by internal factors (family background, education, and personal experience) and external factors (social media, the role of higher education institutions, and government policy support). The novelty of this study lies in its empirical exploration of the dynamic transition of educated youth perceptions within a region-based agricultural higher education context, which has received limited attention in previous farmer regeneration studies. Practically, the results underscore the importance of agricultural modernization and the strengthened role of higher education and digital media in fostering sustainable farmer regeneration.

Income, Subjective Norms, Policy Uncertainty, and Saving Behavior: The Mediating Role of Saving Intention

Bayu Priyana — 2026-06-05

Product (GRDP) in East Java, the real sector actually experienced a contraction, which forces the society to be more active in saving. The objective of this study is to analyze the effect of subjective norms, income, and policy uncertainty on the saving behavior of workers in Kediri City, as well as to examine the role of saving intention as a mediating variable. This study employs a quantitative approach using a survey method with a 5-point Likert scale questionnaire. The sample consisted of 100 productive-age workers selected through a proportional cluster sampling technique across three administrative areas. Data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) approach via SmartPLS software version 4.1.1.7. The results indicate that subjective norms have a positive and significant effect on both saving intention and saving behavior directly. Policy uncertainty and saving intention are also proven to have a significant positive effect on saving behavior. However, the income level is found to have no significant effect on workers' saving behavior. In conclusion, encouragement from the immediate social environment and concerns over future regulatory conditions are crucial factors shaping precautionary saving behavior, whereas the amount of income is not the main determinant without a strong intention.

Analysis of the Corporate Social Responsibility Program of PT. Balikpapan Wana Lestari for the Community

Muhammad Harianto — 2026-06-05

This study aims to analyze the implementation of Corporate Social Responsibility (CSR) programs carried out by PT. Balikpapan Wana Lestari (BWL) and their impact on the surrounding community. The research focuses on how the company’s CSR contributes to social, economic, and environmental aspects. A qualitative approach was employed, with data collected through interviews, observations, and documentation. The findings indicate that PT. BWL’s CSR programs include community empowerment, infrastructure development, and environmental initiatives. These programs have provided tangible benefits to community welfare, although challenges remain, such as limited coordination and community participation. The study concludes that CSR implementation at PT. BWL has been conducted effectively but requires strengthening in planning, evaluation, and participation to ensure more sustainable outcomes.