Journal La Bisecoman

The Role of Economic Value in Mediating the Influence of Price Perception on Students’ Decisions to Use Maxim Bike Services

Sugianto Sugianto — 2026-06-04

This study analyzes the role of economic value in mediating the influence of price perception on students’ decisions to use Maxim Bike services at STIE Indonesia Makassar. A quantitative approach with a descriptive verificative design was employed. The study involved 50 active students who had used Maxim Bike services. Data were collected through a questionnaire using a 1 to 5 Likert scale and analyzed using Structural Equation Modeling with AMOS 24. The findings show that all indicators were valid, with loading factor values above 0.70. Reliability testing also confirmed that all variables were reliable, with Cronbach’s Alpha values ranging from 0.86 to 0.88 and Composite Reliability values ranging from 0.88 to 0.90. Descriptive analysis indicated that price perception, economic value, and service use decision were relatively high, with mean values above 3.4. The mediation test revealed that economic value partially mediated the relationship between price perception and service use decision, with an indirect effect of 0.49, CR of 6.13, and p < 0.001. The model also met the goodness of fit criteria, with Chi-square/df = 1.95, CFI = 0.96, TLI = 0.95, RMSEA = 0.055, and SRMR = 0.048.These findings indicate that economic value plays an important mediating role in strengthening the effect of price perception on students’ decisions to use Maxim Bike services. Therefore, Maxim Bike management should maintain competitive pricing while improving perceived service value.

Anti-Influencer & Peer-To-Peer Marketing: The Shift in Consumer Trust 2026.

Harimurti Wulandjani — 2026-06-05

This study aims to analyze the effect of anti-influencer and peer-to-peer marketing on purchase intention, with consumer trust as a mediating variable. The phenomenon of increasing consumer skepticism toward influencers, along with the growing reliance on peer-to-peer recommendations, serves as a critical foundation for understanding the shift in trust within digital marketing. This research employs a quantitative approach using a survey method. The population consists of students from the Faculty of Economics and Business, Pancasila University, with a sample of 144 respondents selected through purposive sampling. Data were collected a questionnaire using a Likert scale, and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that anti-influencer has a negative effect on consumer trust and purchase intention, while peer-to-peer marketing has a positive effect on both consumer trust and purchase intention. Furthermore, consumer trust is proven to have a positive effect on purchase intention and acts as a mediating variable in the relationship between peer-to-peer marketing and purchase intention. These findings suggest a shift in consumer trust from influencers toward peer recommendations, which are perceived as more authentic and trustworthy. This study implies that digital marketing strategies should emphasize transparency, authenticity, and the utilization of peer-to-peer communication to enhance trust and marketing effectiveness.

Young Generation's Perceptions of the Farming Profession in Agricultural Regeneration: A Qualitative Case Study

Moch Yusoef Agung Ashar — 2026-06-05

Farmer regeneration represents a strategic challenge to Indonesia’s food security, including in Polewali Mandar Regency, due to the declining interest of young generations in agricultural professions. This study aims to examine the perceptions of educated youth toward the farming profession and the factors influencing these perceptions. A qualitative approach with a case study design was employed at the Muhammadiyah Institute of Technology and Business of Polewali Mandar. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model. The findings reveal a dualistic transition of perceptions: farming is regarded as a strategic profession with significant social value, yet it remains stigmatized as a low-prestige occupation. These perceptions are shaped by internal factors (family background, education, and personal experience) and external factors (social media, the role of higher education institutions, and government policy support). The novelty of this study lies in its empirical exploration of the dynamic transition of educated youth perceptions within a region-based agricultural higher education context, which has received limited attention in previous farmer regeneration studies. Practically, the results underscore the importance of agricultural modernization and the strengthened role of higher education and digital media in fostering sustainable farmer regeneration.

Income, Subjective Norms, Policy Uncertainty, and Saving Behavior: The Mediating Role of Saving Intention

Bayu Priyana — 2026-06-05

Product (GRDP) in East Java, the real sector actually experienced a contraction, which forces the society to be more active in saving. The objective of this study is to analyze the effect of subjective norms, income, and policy uncertainty on the saving behavior of workers in Kediri City, as well as to examine the role of saving intention as a mediating variable. This study employs a quantitative approach using a survey method with a 5-point Likert scale questionnaire. The sample consisted of 100 productive-age workers selected through a proportional cluster sampling technique across three administrative areas. Data were analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) approach via SmartPLS software version 4.1.1.7. The results indicate that subjective norms have a positive and significant effect on both saving intention and saving behavior directly. Policy uncertainty and saving intention are also proven to have a significant positive effect on saving behavior. However, the income level is found to have no significant effect on workers' saving behavior. In conclusion, encouragement from the immediate social environment and concerns over future regulatory conditions are crucial factors shaping precautionary saving behavior, whereas the amount of income is not the main determinant without a strong intention.

Analysis of the Corporate Social Responsibility Program of PT. Balikpapan Wana Lestari for the Community

Muhammad Harianto — 2026-06-05

This study aims to analyze the implementation of Corporate Social Responsibility (CSR) programs carried out by PT. Balikpapan Wana Lestari (BWL) and their impact on the surrounding community. The research focuses on how the company’s CSR contributes to social, economic, and environmental aspects. A qualitative approach was employed, with data collected through interviews, observations, and documentation. The findings indicate that PT. BWL’s CSR programs include community empowerment, infrastructure development, and environmental initiatives. These programs have provided tangible benefits to community welfare, although challenges remain, such as limited coordination and community participation. The study concludes that CSR implementation at PT. BWL has been conducted effectively but requires strengthening in planning, evaluation, and participation to ensure more sustainable outcomes.

The Influence of Transformational Leadership and Employee Competence on Employee Performance with Work Motivation as an Intervening Variable

Arief Bangsawan Aldo — 2026-06-09

In the era of globalization, organizations are required to possess competent human resources and effective leadership in order to enhance employee performance, which serves as a primary indicator of organizational success. PT Kimia Farma Diagnostika, West Java Business Unit 1, as a healthcare service provider, faces challenges in strengthening transformational leadership, employee competence, and work motivation to achieve optimal performance outcomes. This study aims to analyze the influence of transformational leadership and employee competence on employee performance, with work motivation functioning as an intervening variable. The research adopts a quantitative approach with an explanatory research design. The population consists of 152 employees, with a sample of 110 respondents determined through simple random sampling using the Slovin formula (α = 5%). Data were collected using a seven-point Likert scale questionnaire and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares using SmartPLS 4. The findings indicate that transformational leadership exerts a positive and statistically significant effect on employee performance (β = 0.144; p = 0.027) and work motivation (β = 0.426; p < 0.001). Employee competence also demonstrates a positive and significant influence on performance (β = 0.539; p < 0.001) and work motivation (β = 0.558; p < 0.001). Work motivation significantly affects employee performance (β = 0.314; p < 0.001). Furthermore, work motivation is proven to significantly mediate the relationship between transformational leadership (β = 0.134; p = 0.001) and employee competence (β = 0.175; p = 0.004) on employee performance. The R² values indicate a highly robust model, explaining 91.6% of the variance in work motivation and 95% of the variance in employee performance. These findings underscore the importance of strengthening transformational leadership and continuously developing employee competencies to enhance both motivation and performance.

Strategies for Entering the Malaysian Export Market for Processed MSME Products

Ajie Dahliani — 2026-06-09

This study aims to analyze the export promotion strategies of packaged food products implemented by micro enterprises (UMK) in Nunukan Regency. The research employed a descriptive qualitative approach with data collected through interviews, field observations, and documentation. The data sources consisted of primary data obtained directly from micro entrepreneurs and technical officials, as well as secondary data from relevant policy documents. The findings reveal that the export promotion strategies applied by UMK comprise four main aspects: (1) export certification and licensing, (2) branding and product packaging enhancement, (3) training and capacity building for UMK actors, and (4) cross-border strategic partnerships. Halal certification, distribution permits from BPOM, and export documents such as the Certificate of Origin serve as the main foundations for facilitating export processes. In the aspect of branding, attractive packaging design, strong brand identity, and alignment with Malaysian consumer preferences have proven to enhance product competitiveness. Training in digital marketing, export regulation comprehension, and packaging design plays a vital role in improving the professionalism of UMK actors. Additionally, partnerships with local Malaysian distributors, participation in international trade exhibitions, and collaboration with the Indonesian Embassy (KBRI) and Trade Attachés have expanded market access and strengthened cross-border business networks. Nevertheless, challenges such as limited access to international marketing networks, high promotion and logistics costs, and complex export regulations remain significant obstacles. Local government efforts through certification facilitation, integrated training, and the establishment of trade partnerships have been proven to play a crucial role in strengthening UMK export promotion strategies.

ERACS in National Health Insurance: Clinical Benefits and Economic Challenges

Ageng Sunjoyo — 2026-06-09

Enhanced Recovery After Cesarean Section is a perioperative care pathway designed to improve maternal recovery and optimize healthcare resource utilization; however, its implementation within Indonesia’s National Health Insurance system remains constrained by fixed reimbursement mechanisms. This systematic review aimed to evaluate the clinical and economic outcomes of Enhanced Recovery After Cesarean Section in the context of national health insurance and to assess its policy implications. A systematic review was conducted of 27 studies involving more than 9,000 cesarean deliveries, with analysis focusing on length of hospital stay, hospitalization costs, pain control, postoperative complications, opioid use, and patient satisfaction. The findings demonstrate that Enhanced Recovery After Cesarean Section consistently shortens hospital stay, improves postoperative pain control, reduces opioid consumption and complication rates, and enhances maternal satisfaction without increasing readmissions. Several studies also reported reductions in direct hospital costs, primarily driven by decreased length of stay. Despite these benefits, the fixed case-based reimbursement system limits financial incentives for hospitals, creating a mismatch between clinical efficiency and economic returns. In conclusion, Enhanced Recovery After Cesarean Section provides significant clinical and economic advantages but requires reimbursement reform and policy alignment to enable sustainable implementation within Indonesia’s universal health coverage system.

Pilot Project Analysis of Seaplane Ecosystem Development in A Strategy to Improve Business Economy in The Selayar Islands, South Sulawesi

Muh Syaiful S — 2026-06-09

Indonesia is the largest archipelago country in the world. It has over 17,000 islands, of which only around 7,000 are inhabite. For a country as diverse as Indonesia, needed good connectivity transportation is essential. Selayar Islands Regency is a regency that has the largest population in area South Sulawesi. Seaplanes are a means of transportation that can utilize the sea as a landing place and are expected to be able to meet the need for inter-island travel in Selayar Islands Regency. The final project of this thesis was carried out by modeling the SWOT analysis and capacity between seaplane transportation, then analyzed to create seaplane transportation for traveling between islands in the Selayar Islands region, especially the Takabonerate Marine Tourism Area. From the results of this research analysis, it can provide flight connectivity that can be utilized to improve the business economy in the Selayar Islands and South Sulawesi which do not have direct connections with islands that do not have airports, where seaplane transportation can save travel time significantly compared to using ship transportation.

The Impact of Changes in the Electronic Traffic Law Enforcement Organizational Structure on the Increasingly Complex Responsiveness of Traffic

Irfan B — 2026-06-10

This study examines public service innovation through the implementation of Electronic Traffic Law Enforcement (ETLE) in Makassar City, with a particular focus on organizational and structural transformation within the police institution. The research aims to analyze how ETLE, as a technology-based innovation, reshapes service delivery, institutional arrangements, and governance mechanisms in traffic law enforcement. Using a qualitative research approach, data were collected through in-depth interviews, direct observation, and document analysis involving key stakeholders within the Makassar City Police Traffic Unit and the South Sulawesi Regional Police Traffic Directorate. The analysis is framed using the Types of Local Public Innovation framework proposed by Queyroi et al. (2022), complemented by institutional and management innovation perspectives. The findings indicate that ETLE implementation has driven significant structural innovation, characterized by the addition of functional roles without expanding personnel, the establishment of a dedicated back office as the core of digital verification, and a clearer division of labor between front office and back-office units. These changes have enhanced transparency, accountability, and operational efficiency by shifting law enforcement practices from discretionary, face-to-face interactions to standardized, evidence-based digital processes. However, the study also identifies persistent challenges, including ineffective public notification mechanisms, limited cross-agency integration, and unresolved incentive governance for personnel. Overall, the research concludes that while ETLE demonstrates strong potential as a public service innovation, its long-term sustainability depends on strengthening institutional integration, incentive structures, and governance alignment alongside technological advancement.

The Effect of Transformational Leadership Style and Teamwork Solidity on Employee Performance

Vebriyanti Vebriyanti — 2026-06-10

This study aims to determine the effect of transformational leadership style and teamwork solidarity on employee performance at the Makassar Harbormaster and Main Port Authority Office. This research was conducted at the Makassar Harbormaster and Main Port Authority Office. The design used in this study was a causality study. Data were collected through questionnaires, observations, and literature review. Data were analyzed using research instrument testing, classical assumption testing with multiple linear regression analysis, and hypothesis testing. The results of this study found and showed that the results of partial statistical tests (t-test) transformational leadership style has a positive and significant effect on employee performance, teamwork solidity has a positive and significant effect on employee performance. The results of simultaneous statistical tests (F-test) showed that transformational leadership style and teamwork solidity have a positive and significant effect on employee performance at the Makassar Harbormaster and Main Port Authority Office. Transformational leadership style and teamwork solidity have a very strong influence on employee performance of 84.7%. These results provide an illustration that the transformational leadership style and teamwork solidity that have been implemented at the Makassar Harbormaster and Main Port Authority Office have been very good and have made a major contribution to improving organizational performance.

Holistic Digital Service Transformation of Motor Vehicle Tax as a Strategy to Enhance Compliance and Regional Original Revenue Realization: A Case Study

Andi Arif — 2026-06-12

The implementation of digital Motor Vehicle Tax (PKB) services in South Sulawesi faces significant challenges in low adoption rates despite the availability of technological infrastructure. This phenomenon indicates systemic barriers in the diffusion of innovation, including institutional resistance within the bureaucracy and socio-geographic as well as digital literacy obstacles among the public. This study aims to analyze adoption dynamics and identify critical barriers in the diffusion of digital PKB service innovation to formulate a holistic implementation strategy.This research employs a qualitative approach with an explorative case study method. Data were gathered through operational document analysis, in-depth interviews with key stakeholders (Bapenda, Ditlantas Polri, Jasa Raharja), and Focus Group Discussions (FGD) with diverse taxpayer groups. Findings show that relative advantage is the strongest predictor of adoption, where digital services can reduce the rigidity of 17 types of manual operational procedures that are rigid and labor-intensive. However, diffusion is hindered by organizational inertia, a lack of digital transformational leadership, and gaps in internet understanding among the heterogeneous society. The success of digital PKB transformation depends not only on technical sophistication but also on the organization's ability to build a collective digital culture and align innovation with the socio-psychological realities of taxpayers.

Starting Conditions of Multi-Stakeholder Collaboration in Developing the “Makassar Kota Makan Enak” City Branding

Muh. Taufik — 2026-06-15

This study examines the dynamics of collaborative governance in the development of culinary tourism in Makassar City, Indonesia, within the framework of public administration. Grounded in a qualitative case study approach, data were collected through interviews, observation, and documentation involving key stakeholders, including government agencies, culinary MSMEs, communities, and digital platform partners. The findings reveal that the “Makassar, the City of Delicious Food” initiative emerged as a strategic response to post-pandemic economic recovery, leveraging local culinary potential as both a cultural asset and economic driver. Collaboration is characterized by strong interdependence among actors, where government functions as facilitator, MSMEs as economic drivers, and digital platforms as market enablers. Initial trust and social capital, built through prior informal collaborations, significantly support the governance process, although challenges such as resource inequality, inconsistent program implementation, and limited evaluation mechanisms persist. The study also highlights a transition from hierarchical governance toward network-based governance, emphasizing participatory decision-making and adaptive learning. Overall, Makassar’s experience reflects an emerging collaborative governance model that contributes to public value creation, while requiring further institutional strengthening to ensure sustainability and equity.