The Use of Financial Quiz Websites on Controlling Impulsive Shopping Behavior

Heru Wijayanto  Aripradono; Sherly Celia  Natalia

doi:10.37899/journallabisecoman.v5i5.1730

Heru Wijayanto Aripradono Accounting Study Program, Faculty of Economics and Business, Batam International University
Sherly Celia Natalia Accounting Study Program, Faculty of Economics and Business, Batam International University

DOI: https://doi.org/10.37899/journallabisecoman.v5i5.1730

Keywords: Impulsive buying, financial quiz, Design Thinking, Business Digital

Abstract

This study aims to develop a financial quiz website designed to help control impulsive buying behavior, particularly among women aged 18-24 in Batam City. The Design Thinking approach was applied in the development process, following five stages: Empathize, Define, Ideate, Prototype, and Testing. The results show that the "Common Cents" website successfully increased users' awareness of their impulsive buying behavior and helped them make more prudent financial decisions. User trials demonstrated improved financial awareness, better financial management, and positive feedback regarding the website's usefulness. In conclusion, the "Common Cents" website provides an effective and relevant solution to address impulsive buying behavior through interactive educational approaches.

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