Management Strategy of Small and Medium Enterprises during the Pandemic Covid-19

  • Igor Turaev Tashkent State University of Economics, Uzbekistan
  • Fozil Ganiev Tashkent State University of Economics, Uzbekistan
Keywords: Small and Medium Enterprises, Community Services Management Strategy


This essay addresses the idea of small and medium-sized companies, the consequences of the pandemic on small and medium-sized enterprises, and approaches to creating and managing medium and small-sized businesses during the duration of the crisis. Most small and medium-sized businesses engage in formal commercial operations through cooperative enterprises. but there is a large effect on many who have medium-sized companies, delivery is impaired, as well as salespeople and those who depend on it; moreover, large numbers of salespeople would be hit by this pandemic. There is also an urgent need for increased management of small to mid-way and medium sized companies to be completed, which includes prioritizing the physical wellbeing of employees, leveraging digital marketing, and improving product and service efficiency, thus curtailing company revenue and costs, as well as re-evaluating the current strategy. As a result, that enables small and medium-sized businesses to stay afloat in the Covid-19pandemic.


Asheim, B. T., Isaksen, A., Nauwelaers, C., & Tödtling, F. (Eds.). (2003). Regional innovation policy for small+ medium enterprises. Edward Elgar Publishing.

Ayyagari, M., Beck, T., & Demirguc-Kunt, A. (2007). Small and medium enterprises across the globe. Small business economics, 29(4), 415-434.

Chang, Y. Y., & Hughes, M. (2012). Drivers of innovation ambidexterity in small-to medium-sized firms. European Management Journal, 30(1), 1-17.

Chen, M. A. (2012). The informal economy: Definitions, theories and policies (Vol. 1, No. 26, pp. 90141-4). WIEGO working Paper.

Chetty, S., & Holm, D. B. (2000). Internationalisation of small to medium-sized manufacturing firms: a network approach. International business review, 9(1), 77-93.

Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.

Darling, J. R. (1994). Crisis management in international business. Leadership & Organization Development Journal.

Heider, A., Gerken, M., van Dinther, N., & Hülsbeck, M. (2020). Business model innovation through dynamic capabilities in small and medium enterprises–Evidence from the German Mittelstand. Journal of Business Research.

Moen, Ø., & Servais, P. (2002). Born global or gradual global? Examining the export behavior of small and medium-sized enterprises. Journal of international marketing, 10(3), 49-72.

Taneja, S., Pryor, M. G., Sewell, S., & Recuero, A. M. (2014). Strategic crisis management: A basis for renewal and crisis prevention. Journal of Management Policy and Practice, 15(1), 78.

Wilson, D. C., Velis, C., & Cheeseman, C. (2006). Role of informal sector recycling in waste management in developing countries. Habitat international, 30(4), 797-808.

How to Cite
Turaev, I., & Ganiev, F. (2021). Management Strategy of Small and Medium Enterprises during the Pandemic Covid-19. Journal La Bisecoman, 2(1), 7-12.