Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods

A Fajar Nugraha; Fira   Sabrina

doi:10.37899/journallamultiapp.v5i2.1180

A Fajar Nugraha Master of Industrial Engineering Study Program, Trisakti University
Fira Sabrina Master of Industrial Engineering Study Program, Trisakti University

DOI: https://doi.org/10.37899/journallamultiapp.v5i2.1180

Keywords: AHP, Business Cut Off Point, Location, TOPSIS

Abstract

In order to develop and expand business expansion, the photocopy business owner plans to open a new business branch by renting a shophouse. The choice of location requires careful consideration of several factors because it will affect revenue and business strategy to get maximum profit and have an impact on business continuity. The purpose of this study is to analyze the decision to choose the location of the photocopy business branch with four alternative locations. Location selection was carried out using the Cut Off Point method to determine important criteria to consider, Analytical Hierarchy Process (AHP) was used to weight the selected criteria and Technique for Order Performance by Similarity to Ideal Solution (TOPSIS) as a complement in determining the location selection. The results with a Cut Off Point from five competent business experts, selected 8 criteria from 20 criteria such as rental prices, proximity to consumers, and market opportunities. Weighting criteria with AHP obtained three criteria with the highest weight, namely the price of renting a place, market opportunities, and cleanliness of the place. TOPSIS calculation results obtained preference values of 0.704 (Cipayung), 0.647 (Cakung), 0.477 (Cimanggis), and 0.297 (Ciputat). So, the shophouse in Cipayung was chosen as the best alternative.

References

Abdulvahitoglu, A., & Kilic, M. (2022). A new approach for selecting the most suitable oilseed for biodiesel production; the integrated AHP-TOPSIS method. Ain Shams Engineering Journal, 13(3), 101604. https://doi.org/10.1016/j.asej.2021.10.002.

Adhiarta, I. K. K., Witanti, W., & Sabrina, P. N. (2021). Pemilihan Lokasi Awal Usaha Bagi Usaha Mikro Kecil Dan Menengah Dengan Metode Analitycal Hierarchy Process. J. Inf. Technol, 3(2), 43-46.

Chadawada, R., Sarfaraz, A., Jenab, K., & Pourmohammadi, H. (2015). Integration of AHP-QFD for selecting facility location. Benchmarking: An International Journal, 22(3), 411-425. https://doi.org/10.1108/BIJ-06-2013-0064.

Fauzi, A., & Eko Setiawan, S. T. (2020). Evaluasi Lokasi Tempat Pemrosesan Akhir (TPA) Sampah di Kabupaten Klaten Dengan Metode Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) (Doctoral dissertation, Universitas Muhammadiyah Surakarta).

Fuskova, M., Hanáčková, D., & Gubáňová, M. (2018). Location factors and their importance in location decision making of enterprises (in conditions of Slovak republic) case study. Ekonomika Management Inovace (EMI), 10(1), 5-18.

Konstantinos, I., Georgios, T., & Garyfalos, A. (2019). A Decision Support System methodology for selecting wind farm installation locations using AHP and TOPSIS: Case study in Eastern Macedonia and Thrace region, Greece. Energy Policy, 132, 232-246. https://doi.org/10.1016/j.enpol.2019.05.020.

Marzouk, M., & Sabbah, M. (2021). AHP-TOPSIS social sustainability approach for selecting supplier in construction supply chain. Cleaner environmental systems, 2, 100034. https://doi.org/10.1016/j.cesys.2021.100034.

Nugroho, N. T., & Utami, I. W. (2020). Pengaruh Modal, Lokasi Usaha, dan Kondisi Tempat Berdagang terhadap Pendapatan Pedagang. Journal Of Management, Business And Education, 7(1), 69-75. https://doi.org/10.36587/EXC.V7I1.627.

Rija, K. P. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Pemilihan Lokasi Terhadap Kesuksesan Usaha Jasa (Studi Pada Usaha Jasa Sekitran Kampus Unand Limau Manis) (Doctoral dissertation, UNIVERSITAS ANDALAS).

Septiani, W. (2009). Pendekatan Kombinasi Metode AHP Dan Metode Cut Off Point Pada Tahap Analisis Keputusan Perancangan Sistem Informasi Penjualan PT. X. J@ ti Undip, 4(3), 218-227.

Septiani, W., & Triwulandari, S. D. (2022). Analisis keputusan: Teori dan implementasi. Nas Media Pustaka.

Siagian, S. G., Lapian, J. S., & Wangke, S. J. (2020). ANALYSIS FACTOR OF LOCATION DECISION MAKING ON SME’S IN MANADO. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 8(4).

Tjiptono, F. (1995). Strategi pemasaran. UM-Surabaya.