Samaiyo, M. R.; Djabar, S. A.; Wahyu, W. MARKETING STRATEGY FORMULATION AT AHA ATELIER TRADITIONAL CLOTHING RENTAL SHOP (BODO BUGIS-MAKASSAR TRADITIONAL CLOTHING) IN SOPEENG REGENCY THROUGH SWOT ANALYSIS: JEL Classification: M31; L26; M21; Z11; O33. JLB 2026, 7, 904-936.