Tourist Preferences in Visiting Marine Tourism Attractions in Makassar City: Case Study on Akkarena Beach, Makassar City

  • Raden Ajeng Azmi Hayatunufus Fajri Zahra Universitas Negeri Makasar
  • Citra Ayni Kamaruddin Universitas Negeri Makasar
  • Muh. Jamil Universitas Negeri Makasar
  • Andi Samsir Universitas Negeri Makasar
  • Diah Retno Dwi Hastuti Universitas Negeri Makasar
Keywords: Preferences, Tourist Attractions, Accessibility, Visiting Decision

Abstract

Tourism directly provides employment opportunities for the community, reduces poverty and unemployment levels, creates new business opportunities, increases regional income, and increases national foreign exchange earnings. The presence of tourism can generate commercial activities that can bring significant social, cultural and economic benefits to the country. This research aims to determine tourists' preferences in visiting the marine tourism attraction Akcepatn Beach, Makassar City. The type of research used is descriptive research using qualitative research methods. The research location was carried out at Akbecause Beach which is located on Jl. Tanjung Merdeka, Tamalate District, Makassar City. The population used in this research were tourists who had visited Akcepatn Beach, Makassar City. The method for determining the sample in this research is using accidental sampling. Data collection was carried out through interviews, observation and documentation with data analysis used namely data exploration, data reduction, data presentation and drawing conclusions. The research results show that the tourist attractions offered are the main factor for tourists in determining their preferences when visiting Akcaus Beach, Makassar City. Meanwhile, the price indicator is not a choice for tourists to come to visit. Meanwhile, facilities and accessibility also play an important role in determining tourists' preferences in visiting Akcaus Beach.

References

Amerta, I. M. S. (2019). Pengembangan pariwisata alternatif. Scopindo Media Pustaka.

Astuti, S. N. D., & Yuliawati, Y. (2018). Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Kunjungan Wisata Di Agrowisata Kabupaten Semarang. Jurnal Agribisnis Terpadu, 11(2), 241-259. http://dx.doi.org/10.33512/jat.v11i2.5099

Dwiputra, R. (2013). Preferensi Wisatawan Terhadap Sarana Wisata di Kawasan Wisata Alam Erupsi Merapi. Jurnal Perencanaan Wilayah dan Kota, 24(1), 35-48. https://doi.org/10.5614/jpwk.2013.24.1.3

Ginting, N., & Sasmita, A. (2018, March). Developing tourism facilities based on geotourism in Silalahi Village, Geopark Toba Caldera. In IOP Conference Series: Earth and Environmental Science (Vol. 126, No. 1, p. 012163). IOP Publishing. https://doi.org/10.1088/1755-1315/126/1/012163

Hailuddin, H., Suryatni, M., Yuliadi, I., Canon, S., Syaparuddin, S., & Endri, E. (2022). Beach area development strategy as the prime tourism area in Indonesia. Journal of Environmental Management & Tourism, 13(2), 414-426.

Heung, V. C., & Quf, H. (2000). Hong Kong as a Travel Destination: An Analysis of Japanese Tourists’ Satisfaction Levels, and the Likelihood of Them Recommending Hong Kong to Others. Journal of Travel & Tourism Marketing, 9(1-2), 57-80. https://doi.org/10.1300/J073v09n01_04

Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism management, 28(4), 965-975. https://doi.org/10.1016/j.tourman.2006.08.008

Joehastanti, J. (2012). Strategi pemasaran wisata alam untuk meningkatkan kunjungan wisatawan di kawasan wisata kabupaten kediri. Jurnal Ilmu Manajemen, REVITALISASI, 1(2), 61-73.

Khairi, M., & Darmawan, D. (2021). The relationship between destination attractiveness, location, tourism facilities, and revisit intentions. Journal of Marketing and Business Research (MARK), 1(1), 39-50. https://doi.org/10.56348/mark.v1i1.32

Khotimah, K., Wilopo, W., & Dan Hakim, L. (2017). Strategi pengembangan destinasi pariwisata budaya (Studi kasus pada kawasan Situs Trowulan sebagai Pariwisata Budaya Unggulan di Kabupaten Mojokerto).

Li, S., Ding, J., Zheng, X., & Sui, Y. (2021). Beach tourists behavior and beach management strategy under the ongoing prevention and control of the COVID-19 pandemic: A case study of Qingdao, China. Ocean & Coastal Management, 215, 105974. https://doi.org/10.1016/j.ocecoaman.2021.105974

Lumbanraja., V. (2022). Danau Toba: Pengelolaan Pariwisata Berbasis Siklus Hidup Kawasan. Jejak Pustaka.

Maharani, N. (2022). Faktor–Faktor Yang Mempengaruhi Minat Wisatawan Berkunjung Ke Daya tarik wisata Telaga Ngebel Kabupaten Ponorogo (Doctoral dissertation, Universitas Muhammadiyah Ponorogo).

Mutinda, R., & Mayaka, M. (2012). Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya. Tourism Management, 33(6), 1593-1597. https://doi.org/10.1016/j.tourman.2011.12.008

Permadi, L. A., Darwini, S., Retnowati, W., & Wahyulina, S. (2019). Persepsi Dan Preferensi Wisatawan Muslim Terhadap Sarana Dan Prasarana Wisata Halal Di Lombok (Studi Kasus Kawasan Ekonomi Khusus Mandalika). Jurnal Sosial Ekonomi dan Humaniora (JSEH). 4(2): 57-70.

Ramdani, Z., & Karyani, T. (2020). Partisipasi masyarakat dalam pengembangan agrowisata dan dampaknya terhadap sosial ekonomi masyarakat (Studi kasus pada agrowisata Kampung Flory, Sleman, Yogyakarta). MIMBAR AGRIBISNIS: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(2), 675-689. http://dx.doi.org/10.25157/ma.v6i2.3399

Rismiyanto, E., & Danangdjojo, T. (2015). Dampak wisata kuliner oleh-oleh khas Yogyakarta terhadap perekonomian masyarakat. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 5(1), 46-64. https://doi.org/10.30588/jmp.v5i1.144

Rulloh, N. (2018). Pengaruh Kunjungan Wisata Terhadap Kesejahteraan Masyarakat Sekitar Objek Wisata Berdasarkan Perspektif Ekonomi Islam (Studi PadaMasyarakat Sekitar Objek Wisata Lumbok Resort Kecamatan Lumbok Seminung Kabupaten Lampung Barat) (Doctoral dissertation, UIN Raden Intan Lampung).

Salsabila, P. (2022). Pengaruh Green Self Identity, Self Congruity Perceived Value, Terhadap Purchase Intention Starbucks Di Indonesia. (Thesis, Universitas Islam Indonesia).

Smith, S. L. J. (1989). Tourism patterns and preferences. Annals of Tourism Research, 16(1), 129-144.

Teslya, A., Pham, T. M., Godijk, N. G., Kretzschmar, M. E., Bootsma, M. C., & Rozhnova, G. (2020). Impact of self-imposed prevention measures and short-term government-imposed social distancing on mitigating and delaying a COVID-19 epidemic: A modelling study. PLoS medicine, 17(7), e1003166. https://doi.org/10.1371/journal.pmed.1003166

Wells, M. P. (1997). Economic perspectives on nature tourism, conservation and development (Vol. 55). Washington, DC: Environment Department, World Bank.

Published
2024-11-25
How to Cite
Zahra, R. A. A. H. F., Kamaruddin, C. A., Jamil, M., Samsir, A., & Hastuti, D. R. D. (2024). Tourist Preferences in Visiting Marine Tourism Attractions in Makassar City: Case Study on Akkarena Beach, Makassar City. Journal La Bisecoman, 5(5), 869-876. https://doi.org/10.37899/journallabisecoman.v5i5.1529