Journal La Bisecoman 2021-01-12T20:25:03+07:00 Dinh Tran Ngoc Huy Open Journal Systems <p>International <strong>Journal La Bisecoman </strong>ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business Economics, Business Administration, Energy Management, Environmental Management, Public Sector Management, Facilities Planning and Management, Marketing Management, Finance, Foodservice Management, Global Manufacturing and Management, Human Resource Management, Industrial Engineering, Information Technology Management, Knowledge Management, Management Information System, Management Psychology, Management of Enterprises, Management Practices, Management Strategy, Management Theory, Manufacturing Systems Engineering, Marketing, Operations Research, Organizational Behaviour, Port Management, Production Management, Project and Quality, Research Methods, Logistics and Supply Chain Management, Risk Management and Insurance, Scientific Management, Security and Risk Management, Hospitality Management, Sport Management, Strategic Management, Strategic Management, Technology and Knowledge Management.</p> Development of Accounting Practice in Various Approaches in the Field of Science 2021-01-12T20:25:03+07:00 Hyunh Chau Khanh Liu <p><em>This study discusses the development of accounting practice in various approaches in the field of science. Bookkeeping must create in arrange to be able to supply the data necessary for choice making within the company for any changes within the trade environment. Trade globalization can be seen from free exchange between nations which has come about within the development of many multinational companies, this moreover influences the require for harmonization of a standard that applies to the total world. Bookkeeping can moreover be classified agreeing to a country's legitimate framework. This see has ruled bookkeeping considering for the final 20 a long time or so. The result could be a solid capital showcase creating in common law nations and a powerless capital advertise creating in code law nations. Companies in common law nations get a huge sum of capital through open advertising of offers to a number of financial specialists, compared to companies in code-dwelling nations.</em></p> 2020-12-31T00:00:00+07:00 Copyright (c) 2020 Journal La Bisecoman Setting Strategic Priorities of Floss Marketing Mix in SME “Raja Abon Makmur Lestari”, Pangkalpinang 2021-01-10T22:17:06+07:00 Yulia Yulia Novyandra Ilham Bahtera Rati Purwasih <p>Raja Abon Makmur Lestari (RAML) is a home industry that produces a various types of flosses both from animal and vegetable. In terms of marketing, the owner faces obstacle such as the fluctuated sales, lack of manpower, unachieved targeted turnover, as well as the high competitiveness in the industry. Thus, the marketing strategic is required to solve the issue. Marketing mix is one of the ways as the marketing strategic to create purchasing decision on the consumers. Case study was used as the approach of the study. The owner and the consumer were the respondent of the study. Quantitative strategic planning matrix (QSPM) was used as a data analysis method. It was used to determine marketing strategic priority based on the internal decision. The descriptive analysis was also used to evaluate the marketing mix. The study found that the marketing mix priority was put in order: promotion, product, place, and price. Furthermore, the priority of sub promotion mix was direct marketing, public relation, mass media and social media. The study was beneficial for the RAML to determine future marketing strategic so that the goals setting will be achieved effectively and efficiently.</p> 2020-12-31T00:00:00+07:00 Copyright (c) 2020 Journal La Bisecoman